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Links 1 through 10 of 81 David Greb's Bookmarks

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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design. THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

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Article / blog post on why colour matters in brand identity and awareness.

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A blog focusing on tutorials and discussion on art and design.

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