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Links 1 through 10 of 1788 Brian Solis's Bookmarks

However, in his new book, X: The Experience When Business Meets Design, Solis expands further on the topic, establishing some of the extra steps that determine if customers become advocates of a brand or end up with experiences that are “passive or uninspiring”.

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This personal experience of mine coincides perfectly with the book I’m currently reading by Brian Solis entitled “X: The Experience When Business Meets Design.” While I’m not quite half way through this brilliant book, I recently did finish an insightful chapter about the customer journey and particularly how experience happens for potential customers in the marketplace vs. how it could be better architected.

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Designing extraordinary experiences already plays a role in modern marketing. And that role is only going to expand. Take it from someone who, as far as we can tell, lives in the future: Brian Solis. Brian is a Principal Analyst for the Altimeter Group, best-selling author, and he has a finger firmly on the pulse of the buying public.

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Designing extraordinary experiences already plays a role in modern marketing. And that role is only going to expand. Take it from someone who, as far as we can tell, lives in the future: Brian Solis. Brian is a Principal Analyst for the Altimeter Group, best-selling author, and he has a finger firmly on the pulse of the buying public.

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One of our favourites, hands down, was Brian Solis.

Brian Solis is a principal analyst at Altimeter Group, a Prophet company. He is also an award-winning author, prominent blogger/writer, and keynote speaker. A digital anthropologist Brian examines how technology has influenced and transformed businesses around the world.

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Brian Solis of Altimeter Group explains that engagement metrics are the kinds of metrics that drive results.

"Stop using vanity metrics to measure success," he said. "Shift from view and impressions to engagement and expressions. In a mobile, social, real-time world, influence causes effect and inspires behavior. Measure things that drive outcomes."

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Principal analyste d'Altimeter, l'Américain Brian Solis explique à BFM Business qu'il voit Paris comme "un terreau prometteur pour l'innovation", soulignant les investissements consentis par l'État et le dynamisme de l'éco-système start-up dans la capitale.

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As analyst Brian Solis summarizes:
“People expect businesses to design a thoughtful mobile experience that helps them go through their journey. They want businesses to understand their intent and design content, paths, and outcomes that align with the context of each moment of truth. They don’t want generic click paths, 1990s websites, marketing-speak, gimmicks, or friction.”

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“It is incredibly unethical and creepy,” Brian Solis, a digital marketing expert, told Rewire, expressing a view that was unanimous among a dozen experts in digital security, privacy law, and online marketing we interviewed for this story.

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esign is Incredibly Underrated Among Retail Strategists

They forget that that consumer expectations shift based on popular sites and apps. Those design cues become the standard for engagement. All too often retailers look at other retailers when in fact, UX and UI trends are coming from the likes of Apple, Uber, Tinder, Buzzfeed, Instacart, et al. Customer experience is the new battle ground and the gap between design and user preferences is where companies invite disruption and competition.

— Brian Solis, principal analyst, Altimeter, a Prophet company and author of X: The Experience When Business Meets Design

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