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Links 1 through 10 of 1767 Brian Solis's Bookmarks

Smartphones have become the primary screen among digitally connected consumers. As more people research, shop and buy financial services with their mobile device, a 'mobile-first' design strategy may not be enough.

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In a recent webinar with Vision Critical, digital analyst Brian Solis shares what companies need to do to lead the customer experience revolution. The webinar was very timely given how, according to Gartner, 89 percent of companies expect to compete based on customer experience (CX). For many companies, improving their customer experience strategy and providing a seamless end-to-end experience is one of the most difficult but most urgent business puzzles to solve.

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This is exactly why we love Brian Solis’ latest framework for businesses undertaking a digital transformation. Rather than diving into a digital transformation, Brian suggests that enterprises take the OPPOSITE approach.

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On a broad level, Altimeter analyst Brian Solis sees some of that potential as being "taking what you know and doing it better." So for example, the process of designing 3D models in 2D could be greatly improved with the ability to design 3D in 3D.

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On a broad level, Altimeter analyst Brian Solis sees some of that potential as being "taking what you know and doing it better." So for example, the process of designing 3D models in 2D could be greatly improved with the ability to design 3D in 3D.

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Great bike for inspiration

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Great bike for inspiration

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“Chatbots are to you and me and today’s culture, what call centers are to our parents’ culture,” said Brian Solis, the principal analyst at Altimeter Group

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Brian depicts the framework for experience architecture and how one can become an xperience architect. Brian discusses data-artistry and how we must not dehumanize data. We must use data to tell a story and humanize who we are trying to reach. Brian also explains the technique of Hollywood Storyboarding to build a narrative so people can have the best brand experience.

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Brian Solis stopped by our #SXSysomos Lounge at #SXSW to discuss his latest book, X: The Experience When Business Meets Design, with our own Amber Naslund.

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