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Links 1 through 10 of 1771 Brian Solis's Bookmarks

Une conférence exclusive de Brian Solis a été organisée ce vendredi pour les étudiants du bachelor et du master en digital marketing. Des discussions très intéressantes autour de son dernier livre X : The experience when business meets design.

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’agence Emakina a invité pour la seconde fois le célèbre spécialiste en digital Brian Solis à l’occasion de la conférence Lift qui se tient ces jours à Genève.

Que ce soit dans la discussion en petit comité organisée par l’agence ou sur la grande scène, Brian Solis a mis en avant l’expérience client. Le web 2.0 a profondément changé la relation entre le public et les marques. S’il n’est plus besoin d’expliquer l’utilité des plateformes collaboratives, un long chemin reste toutefois à faire car le client s’est habitué à dialoguer avec les marques et il en veut plus.

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Avec sa dernière publication X : the experience when business meets design, Brian Solis propose un format d’édition inédit. Une façon pour le gourou américain de la transformation digitale d’appliquer à lui-même les conseils qu’il donne aux entreprises. Invité de l’agence Emakina, le spécialiste intervenait début février à la Conférence Lift 16 à Genève. Rencontre.

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How Digital Disruption is Changing Customer ExperienceBrian Solis, Principal Analyst from the Altimeter Group, talks about the impact of digital disruption on customer experience.

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Smartphones have become the primary screen among digitally connected consumers. As more people research, shop and buy financial services with their mobile device, a 'mobile-first' design strategy may not be enough.

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In a recent webinar with Vision Critical, digital analyst Brian Solis shares what companies need to do to lead the customer experience revolution. The webinar was very timely given how, according to Gartner, 89 percent of companies expect to compete based on customer experience (CX). For many companies, improving their customer experience strategy and providing a seamless end-to-end experience is one of the most difficult but most urgent business puzzles to solve.

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This is exactly why we love Brian Solis’ latest framework for businesses undertaking a digital transformation. Rather than diving into a digital transformation, Brian suggests that enterprises take the OPPOSITE approach.

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On a broad level, Altimeter analyst Brian Solis sees some of that potential as being "taking what you know and doing it better." So for example, the process of designing 3D models in 2D could be greatly improved with the ability to design 3D in 3D.

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On a broad level, Altimeter analyst Brian Solis sees some of that potential as being "taking what you know and doing it better." So for example, the process of designing 3D models in 2D could be greatly improved with the ability to design 3D in 3D.

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Great bike for inspiration

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