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Links 1 through 10 of 38 by Barbara Haven tagged website

The user experience of websites has improved by leaps and bounds over the years, but I still run into sites that make me ask, “What were they thinking?!” From a design perspective, it’s easy to get caught up in internal squabbles (“No, no, THIS is the content that has to be front and center”) or distracted by tools or methods (“I say we use lean UX on this project”). When this happens, we often forget that at the end of it all waits a person who wasn’t in on all these decisions, and just wants to get the information they need, buy the product, or be entertained for five minutes while waiting for the train. In the hopes it will help us all avoid these pitfalls, here’s my list of the five worst UX mistakes that I still see people making in website design.

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These addresses are often distribution lists connected to multiple recipients, and these recipients will change over time as people are hired, promoted, re-organized, or leave a company. This means most of the people you send to via a role account address have never opted in for your messages. As a result, there will be a higher likelihood role account recipients will opt-out of your messages or complain about them. Read: not good. What’s more, occasionally the person behind a role account isn’t a person at all. In some cases, a role account address is monitored by a computer software program looking for and reacting to certain types of messages. There’s no way to know who a role account is or form a relationship with role account recipients. Additionally, there’s no way to verify consent to receive emails.

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For nearly 10 years, Mass.Gov has successfully organized and aggregated more than 250,000 pages of critical information according to user needs, not government structure. It has been the front door for residents, businesses, visitors and government organizations to find what they need from state government without having to know where to go for it. Mass.Gov, from its inception, has been driven by customer demands, which is the main reason that Mass.Gov's portal is very different from other states in two key areas: Mass.Gov consolidates information from hundreds of state websites into the main top-level portal and Most Executive Department agencies are a part of Mass.Gov, as are multiple non-Executive Department agencies, such as the Offices of the Treasurer, Comptroller and the Attorney General.

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