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Links 1 through 10 of 96 by Barbara Haven tagged strategy

Strategy

The fundamental key to success. Planning and focus is essential. You need a clear strategy, mapped to your long-term business goals.

Format

Content comes in many different shapes and sizes. Note that you can use multiple formats for a single piece of content. Slice and dice!

Content Type

These are based on the common types of content that work well for our business. Many of them will work well for your brand too. Sometimes you’ll use multiple content types for a single piece of content. You could file this periodic table under a few different types.

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Make the content submission process easy
Consider that some employees may not be tech savvy, even though they can write content that converts. To streamline the submission process, create policies and procedures that are easy to follow. You may consider (if you’re not already) using the following platforms:
WordPress. Create multiple admin logins for employees and set them to Editor status.
Email. Create an email address for submitting content, for example, content@company.com. You may consider setting up parameters around subject lines, i.e., January 2016: Social Media Content, to ensure that content is forwarded to the right person.
Dropbox. Create a folder for content. You may want to create subfolders, e.g., podcasts and case studies. The pro account will cost around $100/year.
Google Drive. If you use Google Docs, you may want to use Drive. You get 5GB of free storage. After that, it’s $1.99/month for 100GB and $9.99/month for 1TB.
Think tanks. Encourage and allow brainstorming se

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Make 2016 the year that you stop passively waiting for direction from management. It should be the year you start shaping your own role. Sure you might not feel you have the authority or permission.

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Does your About page stand out and engage your audience? Does it tell your story in the most effective way? In this post I’m going to share some tips for making the most of your About page without having to redesign it. The following six steps will ensure your About page is authentic, focused on quality and can help you stand out from the competition.

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Rahel Anne Bailie Principal of Intentional Design and Senior Content Strategist for the City of Vancouver. Start with content from the technical, outward to the editorial. To be able to leverage content to its best advantage, there are a number of technical aspects that need to be decided upon, in order to build a strong foundation. That foundation determines a lot about how the editorial content will work within your publishing system, and right now, it’s technologists who are left to their own devices to decide how this happens. Owning this piece allows you to have more control over the editorial; once you’ve taken control over the technical side of content, you’ll never go back.   Scott Abel  Content management strategist and blogger at TheContentWrangler.com. Content strategy is lost upon those who think in terms of deliverables.  Don’t think about the containers of content or information products you produce, but instead, think about how you will use your resources to meet yo

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Online is everywhere and is impacting practically everything we do; from how we interact with friends, to how we buy things, to how we deal with our health and taxes. Online is not something that can be neatly separated from the rest of the organization. It affects every aspect of the organization, from its employees to its customers. So, for that reason, you don’t need an online strategy. You need a single organizational strategy that is heavily influenced by online. Online is about service. For example, we go online to get service and support for something we own. We also buy products through a process of self-service, and increasingly we buy services online. (Microsoft Office, for example, used to be a product, now it is an online service.)

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