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Links 1 through 10 of 223 by Barbara Haven tagged google

Your aim is to make the transition invisible and seamless to the user, and to make sure that Google knows that your new pages should get the same quality signals as the pages on your own site. When you're moving your site, pesky 404 (File Not Found) errors can harm the user experience and negatively impact your site's performance in Google search results. Let's cover moving your site to a new domain (for instance, changing from www.example.com to www.example.org). This is different from moving to a new IP address; read this post for more information on that. Here are the main points: Test the move process by moving the contents of one directory or subdomain first. Then use a 301 Redirect to permanently redirect those pages on your old site to your new site. This tells Google and other search engines that your site has permanently moved.

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Google is your new homepage. Every page you have is a homepage for someone. We must think beyond the traditional homepage.

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About mobile analytics: "Dramatically different. We are not really dealing with static pages type experiences, mobile apps provide an immersive, fluid, experience. We are not dealing with anonymous "cookies," we are dealing with people (and can possibly have that information with permission). We are also dealing with a much tighter acquisition (advertising, marketing), behavior (apps, sites) and outcomes ($$$, in-app, ecommerce, more) ecosystem. Because of these things the metrics we end up using to identify success would be different. Static to fluid. Cookies to people. Loose integration points to much tighter. One order to recurring outcomes. This is the reason I'm a little delighted that for Mobile App analytics the team at Google built out a completely new way to collect data and different from Google Analytics cluster of reports and metrics. More here if you are curious: goo.gl/LqWliL"

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Core Reporting API Create custom reports by querying for dimensions and metrics Multi-Channel Funnels Reporting API Access all the traffic source paths that lead to a user's conversion. Real Time Reporting API Report on activity occurring on your property right now. Metadata API Access the list of API dimensions and metrics and their attributes.

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It’s no Social PR secret:  Google favors its Google+ pages in search engine results.  A Google+ page will show up more frequently and higher up in search results. One more Social PR year has passed and you’re brand or client is still not Google+ savvy. Even if the only justification you can make is that your competitors are also Google+ slackers; now is the time to get to the social PR gym because you just can’t afford to miss out on another Google+ year. And if you need help, then call in the social media training experts to coach, cheer and lead you to the goal: Google+ ROI. Imagine going another year without the benefits of being able to: Publish your own digital magazine-like publication hosted for free by the world’s largest search engine. Tap into 540 million users including your very own customers and prospects Establish influential authorship for your brand backed and recognized by Google

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