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Mel Exon, founder of BBH Labs, the innovation unit of agency BBH, also attended Decoded and is sending 10 people from her team. She says: “Everyone in business today needs to get a grip on this. We are sending strategists, creatives, and some team management people. When we have a better-than-skin-deep understanding of technology, two things happen: We have better ideas and we also treat our internal and external partners in a considerably more effective manner.”
Exon adds: “I think it’s wrong when people use expressions like ‘the language the developer can understand' and make them sound like an alien nation. It’s not an alien nation; they are human beings who have just got a particular skill set. It’s about speeding up and improving our relationships with the people who are actually writing code.”
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Intranets need to become the iPhone of the workforce: an extension of me and what I need to do.
User research is not necessarily the best way to take your intranet to the next level. I’ll get hit for saying this, but there are lots of things we know today that we do not need to research. Detailed user studies are less useful today than they were back in the old days when intranets were still top-down and communication-driven.
Now we know people need to carry out tasks, find information, collaborate, find experts, exchange ideas and so on. We may need research for the details, but we don’t need research for overall design, information and user experience strategy.
Skilled IA (information architecture) and UX (user experience) experts can create concepts without doing specific research on “user needs”. Great IA and UX people can create and satisfy user desires that even the users would not know how to formulate.
This link recently saved by bhaven on October 13, 2011
Master of Design in Inclusive Design
Inclusive Design is design that is inclusive of the full range of human diversity with respect to ability, language, culture, gender, age and other forms of human difference. The focus of the Master of Design (MDes) in Inclusive Design will be on building expertise in inclusive digital media, information communication technologies (ICT) and practices. This innovative program will produce graduates with the capacity to form, lead and sustain a much-needed community of expertise on digital inclusion, which will span multiple sectors.
The MDes in Inclusive Design is a low-residency, two-year program with an executive style delivery format to accommodate the needs of working professionals and internatio
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In the past few years, businesses have increasingly dedicated resources to creating social media strategies in hopes of boosting site traffic, sales and brand engagement.
Joining social networks like Facebook, Twitter and YouTube, companies have struggled to create unique user experiences and provide value for followers, while also meeting management expectations and program goals.
The biggest social media challenge for businesses in 2011 will be to rethink their social media strategies to make them sustainable and scalable. We spoke to representatives at Dell, Intel and Constant Contact to discuss how building social media training programs has helped their companies do just that. Read on for their top tips.
This link recently saved by bhaven on January 23, 2011
The Chicago Welcomes You project is a grant funded initiative to provide well researched and designed orientation materials to refugees and those who serve them. The First Steps kit is currently available in an English/Sgaw Karen version. It is our goal to provide translations in many more languages for more people groups. Check the updates for the latest!