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Links 1 through 10 of 70 by Barbara Haven tagged content

Strategy

The fundamental key to success. Planning and focus is essential. You need a clear strategy, mapped to your long-term business goals.

Format

Content comes in many different shapes and sizes. Note that you can use multiple formats for a single piece of content. Slice and dice!

Content Type

These are based on the common types of content that work well for our business. Many of them will work well for your brand too. Sometimes you’ll use multiple content types for a single piece of content. You could file this periodic table under a few different types.

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Make the content submission process easy
Consider that some employees may not be tech savvy, even though they can write content that converts. To streamline the submission process, create policies and procedures that are easy to follow. You may consider (if you’re not already) using the following platforms:
WordPress. Create multiple admin logins for employees and set them to Editor status.
Email. Create an email address for submitting content, for example, content@company.com. You may consider setting up parameters around subject lines, i.e., January 2016: Social Media Content, to ensure that content is forwarded to the right person.
Dropbox. Create a folder for content. You may want to create subfolders, e.g., podcasts and case studies. The pro account will cost around $100/year.
Google Drive. If you use Google Docs, you may want to use Drive. You get 5GB of free storage. After that, it’s $1.99/month for 100GB and $9.99/month for 1TB.
Think tanks. Encourage and allow brainstorming se

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Make 2016 the year that you stop passively waiting for direction from management. It should be the year you start shaping your own role. Sure you might not feel you have the authority or permission.

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Valuable characteristics of first-person content: Ownership: It is much harder to be wishy-washy and passive in your statements when staking a claim to them with a “we” or “I.” Imbuing your content with ownership via the first-person makes it more authoritative, which helps build trust with your readers. Presence: Bringing the first-person perspective into your text anchors it in the moment. This helps the reader feel like a participant in an active experience and not the discoverer of some ancient text. That sense of presence helps the content feel more relatable. Authenticity: Ownership and presence lend themselves to a sense of authenticity. With implied authorship, whatever is written is more believable than otherwise “sourceless” content, even if we don’t have a name associated with the voice. Reflection: People generally (not always, sadly) think before they speak. So when you read something in the first-person, there is a tacit implication of reflection and recollection. Th

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Does your About page stand out and engage your audience? Does it tell your story in the most effective way? In this post I’m going to share some tips for making the most of your About page without having to redesign it. The following six steps will ensure your About page is authentic, focused on quality and can help you stand out from the competition.

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nngroup.com Which Comes First? Layout or Content? by Susan Farrell On October 11, 2015 6 min read original Summary: Avoid awkward and difficult page layouts by fitting flexible templates to content whenever possible. Test often during design, and plan to scale up. It Depends ... When you have existing content and it’s time for a web redesign, a content-first strategy is just a fact. When redesigning websites for a great mobile experience, it’s best to use progressive enhancement and a responsive design, based on the optimized content for your users’ needs. In bigger companies, however, divisions of work may mean that designing layouts begins before the sizes of the actual information elements are known — possibly because the text hasn’t been written yet, or the content audit is happening in parallel. Unfortunately, when container and content come together, unintended results can lead to awkward workarounds, expensive rework, or cutting all content to fit. To avoid these common pro

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Content is exploding; every minute, we send approximately 204 million emails, make 2.46 million Facebook posts, and upload 72 hours of YouTube videos. So much content is produced every minute of the day that it's almost impossible to measure. Authors and businesses have to compete for precious, distracted eyeballs. It's easy to publish daily musings on the Internet, but unique content that's impactful to a specific audience requires work and dedication. Most businesses are focused on articles, blog posts, and white papers. The following suggestions serve this type of content the best.

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To define content strategy, Rachel Lovinger uses this analogy: “content strategy is to copywriting as information architecture is to design.” She defines her job as a content strategist as “the person with specialized focus on making sure that the content is meaningful and the site is designed to make the best use of it.” A strategy creates best-practices and goals encompassing the entire process of creating and publishing information. Kristina Halverson’s A List Apart article on content strategy is a great place to start looking at some of the components that might be a part of a content strategy — everything from defining the “key themes and messages” of your content to recommendations for content governance.

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