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Links 1 through 10 of 15 by Barbara Haven tagged branding

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Known in the 1960s as one of the country's filthiest cities, Chattanooga has managed to clean up its act and its image in recent years, with a redeveloped riverfront and an artist relocation project. But the city's "brand" is out of date and doesn't live up to the creative energy on the ground, according to the team members. "If you think of a brand as a story, [Chattanooga] has an amazing story," Trischler says. "If you look at the visual brand, it doesn’t back up that story.” Perhaps the sleek new font can help tell that story a little better.

It's GOOD

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Strategy Made Visible®

Addison is an independent brand strategy and communications design firm that also focuses on information simplification. Online and in print, we combine business understanding with creative solutions to visualize and implement strategic communications that yield measurable results.

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An effective tagline addresses either the target market or the brand itself. A prime example of the former is Nike’s “Just do it.” Although it says nothing about athletic shoes or sports, this deceptively simple phrase works because of its inclusive nature. The majority of Nike’s consumers are not athletes (it would be a very limited market if that were the case), yet the tagline speaks directly to the “can-do” spirit that resides within us all.

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IBM is launching as a pilot partner for the Company Networks feature, with the IBM Expert Network. The page shows all of the IBM employees or experts on Slideshare page as well as content that is curated from each expert’s profile.

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In a recent search it seems that the Government of Canada is seen to be a leader in the global public sector because of our CLF implementation. One of the greatest successes has been the enforcement of a common branding across the public sector. I used to call the CLF 1.0 the Common ugly Look and Feel because it really was boxy and bland, however, it’s gotten a lot better.

Most government sites are looking better than they did a decade ago. Branding shouldn’t force sites to be identical, but it’s important that citizens are able to quickly identify a site as that of their government. This effort should allow some shared learning between departments about best practices for the usability of websites as well.

Accessibility: The Internet has changed dramatically since 1998 when the USA Government released its Section 508 guidelines.

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Communicating a mission and group strategy through a PowerPoint deck or spreadsheet doesn't cut it in today's brand saturated, real-time media-centric society. Large quantities of raw data in formatted tables rarely inspire, spark innovation and/or act as a catalyst for change. They surely don't create an emotional connection. On the other hand, people have a positive attitude and expectation to the prospect of hearing a new story. They've heard many interesting stories in their lives and their initial attitude and expectation is positive. Stories allow readers to get inside an idea.

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he question is not trivial. A leadership brand conveys your identity and distinctiveness as a leader. It communicates the value you offer. If you have the wrong leadership brand for the position you have, or the position you want, then your work is not having the impact it could. A strong personal leadership brand allows all that's powerful and effective about your leadership to become known to your colleagues, enabling you to generate maximum value.

What's more, choosing a leadership brand can help give you focus. When you clearly identify what you want to be known for, it is easier to let go of the tasks and projects that do not let you deliver on that brand. Instead, you can concentrate on the activities that do.

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