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This link recently saved by armchair_anarchist on July 27, 2010
This link recently saved by armchair_anarchist on May 13, 2010
"Whether you want to get an opt-in for your email list, a new blog subscriber, to make a sale, or just inspire readers to support your favorite cause, start with the 1-2-3-4 method. You can add all of your favorite copywriting tricks to make it work even better, but with the 1-2-3-4 elements in place, you’ll have the most important bases covered."
This link recently saved by armchair_anarchist on February 02, 2010
"The best press release headlines summarise the story. Ideally, they contain everything the editor needs to decide if the stories they describe are worth pursuing. Try to get as much information as possible into the fewest number of words. Think of the publication you’re writing for and try to make it sound like one of their headlines."
This link recently saved by armchair_anarchist on December 30, 2009
"... the marketing tricks built into menus—for example, how something as simple as typography can drive you toward or away from that $39 steak." Crafty, and an interesting insight into the psychology of text-based marketing.
This link recently saved by armchair_anarchist on July 30, 2009
This link recently saved by armchair_anarchist on March 03, 2009
"The mattress and bedding industries do this beautifully with their more expensive products. They outline how much you’d really pay - not just monetarily, but in terms of poor sleep, nagging aches and pains and chiropractor’s bills. Then they highlight the benefits of their product and add a free in-home trial or a coupon on top of the offer, giving the reader more than enough serious reasons to take action."
This link recently saved by armchair_anarchist on February 19, 2009
This link recently saved by armchair_anarchist on February 18, 2009
"You avoid the ad-killing claim by making it instead an unavoidable conclusion. While the following is not an inviolate rule–it’s certainly worth testing… Before making any concise and memorable claim to unparalleled excellence—prove it first. Assemble and present your credentialing elements, your evidence–your entire body of incontrovertible proof–in clear and linear fashion. Allow your proof to lay the groundwork for what is to come. Create strong and overwhelming direction and momentum."
This link recently saved by armchair_anarchist on January 25, 2009
This link recently saved by armchair_anarchist on January 22, 2009