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Links 1 through 10 of 246 by Andrew Golis tagged advertising

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Denton explains the way in which he uses the metric "branded traffic" to track loyalty.

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Wow, this brutal post from Andrew Sullivan on the Atlantic's redesign sure does prove that the relationship between top talent and their publishers has been changed forever by the personal blog.

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Dixon argues that because it's the easiest to track, advertisers are badly misallocating their dollars towards ads that transition purchasing intent into a purchase, instead of focusing further up the process on the creation of that intent.

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