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Links 1 through 10 of 254 by Amy Gahran tagged advertising

"She may be in the best possible place to do it. With a team of experienced editors, a new program called Groupon Academy, and a vigorous -- but rewarding -- recruiting process, the Web-based coupon company is investing significant time into teaching and training its writers.
"Forty percent of Groupon's writers have prior journalism experience."

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"Five years ago, Chris Batty, until this week Gawker’s vice president of sales and marketing, was looking to fill un-purchased ad space on the site. He wanted to forgo the “horrendous creative” of ad networks that litter sites with penny stocks and would keep his sales teams pushing buttons instead of building relationships. Batty sought something prettier, more intimate, more unique for the company’s growing real estate. She didn’t act on Batty’s inspiration, but he did — bringing images of artists’ work to stand alongside Gawker’s blog posts.
"The result was a workaround that gave Gawker full control over its pages’ aesthetics. Born as a stopgap to complement blog posts, Gawker Artists is now taking on an unexpected life of its own — it became a standalone site in 2006 — in large part by thinking of art not merely as a pretty placeholder for text but as something that could survive on its own."

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"The deal would also be Google’s boldest foray in local business online advertising, a large and untapped market it has been trying to get into, most recently by promoting Marissa Mayer to oversee the local business and attempting to buy Yelp, the local review site, last year."

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"Mobile has broken through to reach the mainstream of digital advertising in 2010, according to US ad spending estimates by eMarketer.

This year, US mobile ad spending will be up 79% to reach $743 million, eMarketer forecasts. That growth will slow somewhat to still-dramatic double-digit rates as spending hits over $1.1 billion in 2011 and more than $2.5 billion by 2014."

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"Mobile advertising revenue -- driven by adoption of Google's open-source Android smartphone operating system -- is at $1 billion a year, extropolating from the most recent quarter's results."

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175 million U.S. Internet users watched online video content in September for an average of 14.4 hours per viewer. The total U.S. Internet audience engaged in more than 5.2 billion viewing sessions during the course of the month.

Americans viewed more than 4.3 billion video ads in September...  Video ads reached 45 percent of the total U.S. population an average of 32 times during the month.

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"A recent study by mobile ad network InMobi and comScore uncovered some good news for marketers: Consumers are getting more comfortable with seeing ads on their mobile devices. Of the nearly 4,400 US mobile phone users surveyed, 38% felt mobile ads “serve an important purpose,” while an additional 25% stated they are getting accustomed to viewing mobile ads. While 10% of respondents described themselves as somewhat uncomfortable with mobile ads, only 12% felt they were intrusive."

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"Unlike legacy marketing, where promotions overshadows advertising, online advertising has historically gotten far more attention from marketers than online promotions. But changes are coming. Online promotions will top $24 billion next year, up 10% from this year's totals. Much of this increase will be due to the rising use of online couponing, forecast to grow almost 14%, to $9.1 billion, in 2011. Proximity advertising is also on the rise, up 11% next year. Mobile devices that can tell users when a particular merchant is in their immediate vicinity continue to sell briskly, and advertisers are expressing interest in this form of advertising.

Mobile marketing continues to grow, fueled by ubiquitous apps, user-friendly browsers and 3G/4G speeds. As smartphone ownership now comprises 25% of all cellphone ownership, mobile ad sales will enjoy growth of more than 20 cents of every online ad dollar spent next year."

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"In summation, I don't see how being a non-profit shields a journalist from conflicts of interest, ethical dilemmas or even outright advocacy on the behalf of key donors."

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Why Groupon needs to work carefully with advertisers to craft deals that are not only good deals for all, but feasible. Things like limiting the max number that can be sold is a good idea.

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