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Links 1 through 10 of 84 by Suw Charman-Anderson tagged ipad

Kevin: A critical look at La Presse's iPad strategy. It spent $40m in developing an iPad app, which it will distribute at no cost. Instead of charging for the app, it has produced premium ad formats that it hopes to sell for $16,000 per slot.

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Kevin: A good look at the iPad strategy of La Presse in Quebec. The publisher, Guy Chevier, does make some sense, but I can't see how they will recoup the $40m development costs. One way that they might do it is by development of unique ad formats. Of course, whether the advertising industry sees these as unique and valuable or just expensive and non-standard, we shall see. Charging in the neighbourhood of $16,000 is definitely eye-catching. It is great to see such experiments. If they are successful, then we will have another possible strategy to emulate.

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Kevin: Yikes, spending $40m on a free app. If they can make money off it to support it, that's great, but it seems like a gigantic waste of money.

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Kevin: Nielsen announces a new system to measure TV viewing on broadband, XBox and soon iPad.

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Kevin: The director of mobile at the Telegraph (UK) talks about how they used data to improve their iPad app, closely monitoring use during a six month free trial period before they launched a bundled/paid version. They also used data to help advertisers create better experiences.

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Kevin: A critical view of apps from MIT's Technology Review. "The real problem with apps was that when people read on electronic media, they expect the stories to possess the linky-ness of the Web—but stories in apps didn't really link." MIT Tech Review is having some problems with the iPad that other publishers aren't having. It will be interesting to see if this is an isolated scepticism or a trend.

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Kevin: Research from Roger Fidler, who foresaw the future of tablets decades ago, has some research looking at the news consumption of people who own various mobile devices such as e-readers, small tablets, iPads and smartphones. iPad users use their devices to "keep up with the news" at much higher rates than those other devices.

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