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Links 1 through 10 of 16 by Suw Charman-Anderson tagged forecast

According to the BIA/Kelsey updated Annual U.S. Local Media Forecast, total U.S. local media ad revenues are expected to grow from $132.9 billion in 2013 to $151.5 billion in 2017, representing a 2.8% compound annual growth rate, growing faster than the firm originally forecast earlier this year. via

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Kevin: ZenithOptimedia's latest ad spend forecast. Mobile growing at high double digit rates, but growth will slow by 2015 and remain a 'minority sport'. "When it comes to what is driving the most growth in advertising at the moment, mobile continues to lead the way, growing by 81% this year in the U.S. market, with that rate slowing down to 61% in 2014 and 53% in 2015, when mobile will make up 8.4% of ad spend. Compare that to Internet advertising, which is growing by around 16% and will account for 27.8% of all U.S. ad spend by 2015."

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Kevin: Japan will be a drag on regional growth figures, but "ex-Japan, advertising in Asia will grow by 7% in 2012-13 before a spike to 9.5% growth in 2014".

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Kevin: The Media Briefing's Patrick Smith says: "Print's buoyancy in the developing world is no longer enough to stem decline in the West." A look at Group M and ZenithOptimedia's advertising forecasts for 2013. One thing to note, the discrepancy between the two forecasts in Asia-Pacific numbers.

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Kevin: Digital advertising analyst Gordon Borrell sees signs of hope for US newspapers. However, the hope is mostly for smaller papers. Big city metros are still set to suffer.

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Kevin: Mobile ad revenue is growing quickly in the UK from a relatively small base. Advertisers are definitely going to where the audience is as an estimated 60 percent of UK adults now own a smartphone.

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Kevin: A mid-2012 look at internet use in Asia by the Asia Digitl Marketing Association, a non-profit backed by tech and media heavy hitters such as Google, Microsoft and CNN. Online advertising in the Asia-Pacific region is now second only to the US (although the US is still $10bn bigger than the entire Asia-Pac region). By 2015, Asia-Pac will account for a third of all global mobile ad spending. They also project figures for growth in terms of mobile commerce and mobile app downloads.

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Kevin: CNBC summaries a 2012 report from PwC about entertainment and media looking forward to 2016. Digital will drive growth, and multi-platform companies will win.

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Kevin: PwC looks at entertainment and media through 2016 with a number of predictions. The global professional services firm says that digital will drive growth, although it includes internet and wireless access companies in the report and says that they stand to benefit greatly from the increased adoption of digital media. The data and segment insights are worth checking out especially digging into regional details.

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