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Links 1 through 10 of 75 by Suw Charman-Anderson tagged content

The third in a series of studies of millennials and news finds a willingness of the much-analyzed generation to pay for several types of content. But news badly trails movies, TV and cable as worth spending some money on. via Pocket

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When you look at the full spectrum of social channels, shopping apps, and digital sites that consumers engage with today, Instagram has continued to prove that it is a rising star. According to GlobalWebIndex, it is among the top three fastest-growing social platforms going into 2015. via Pocket

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Corporations are tempted to take over journalism with increasingly better content. For the profession, this carries both dangers and hopes for new revenue streams. Those who fear native advertising or branded content will dread the unavoidable rise of corporate journalism. via Pocket

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Only close watchers of paid digital content (paywalls) will have heard of Piano Media, a little three-year old Eastern European start-up that has steadily been adding clients. via Pocket

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By virtue of tough expense control and the acquisition of Belo Corp. TV stations, Gannett reported decent fourth quarter and full-year financial results yesterday. Its share price was off .06 percent for the day. via Pocket

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Kevin: A sponsored feature at The Guardian that looks at how social media can be used to support a paid content strategy. One interesting statistic in the article is how the churn rate of the Times of London drops from 40 percent to 8 percent if a subscriber has been to an event and met with editors and journalists. This might simply be an indication of an engage reader, but it is a fascinating stat.

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It’s six years since Nick Davies came up with the term “churnalism” and denounced the cosy relationship of the news media and the public relations industry in his book Flat Earth News. via Pocket

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Like most publishers, Laura Hollingsworth is intent on keeping as many readers as possible. So when the then-Des Moines Register (now Nashville Tennessean) publisher heard that parent company Gannett was embracing paywalls, she wanted to test her readers’ price sensitivity. via Pocket

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The Internet's latest viral wizard matches smart technology and lily-white earnestness to market "stuff that matters" online, and the Gates Foundation is buying. The first blockbuster hit came from an unlikely source: Irish talk radio. In 2010, Michael D. via Pocket

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