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Links 1 through 10 of 10 by Rocky Fu tagged viral

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Over 70% of ad agency and media buying executives plan to increase their viral video marketing budgets next year, despite cutbacks in projected spending. However, what constitutes a successful viral effort remains unclear due to the lack of a standard benchmark, per a new study by online marketing firm Feed Co in Los Angeles.

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Despite reported spending cutbacks, many ad agencies and media buying executives plan on increasing spending on viral video marketing in 2008, according to a recent report by Feed Company.

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If you’re in need of some viral viral marketing inspiration, look no further. Here are this year’s inductees into MarketingSherpa’s Viral Marketing Hall of Fame.

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YouTube’s “buzz targeting” will identify which videos are becoming popular and about to “go viral” by using a specially created algorithm. Marketers can choose to input overlay ads around to take advantage of the huge audiences set to view the c

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You really can’t beat customer referrals, but measuring the impact of this type of word-of-mouth marketing is notoriously difficult. A subscription-based discount club for college students solved this problem by turning its customers into affiliates.

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