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Links 1 through 10 of 17 by Rocky Fu tagged digital

Results from the SalesLink study find that the online campaign for an AdAge50 CPG brand not online drove offline sales but also increased ROI by 200%.

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ExactTarget's 2008 Channel Preference Survey of 1,500 internet users ages 15 to 65 reports that people communicate more frequently and via more channels than ever before. Not surprisingly, a majority of people prefer to communicate with friends and family via the phone rather than email. This preference is positively correlated with age. Surprisingly, though, says the report, are the survey results showing that 8% of those over 65 use SMS, and 4% subscribe to social networks! Another surprising data point is that 42% of teens prefer to communicate via SMS, yet 62% prefer to receive promotions via email vs. only 1% via SMS.

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To offsest budget cuts, CMOs are shifting to more targeted and measurable marketing strategies.

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This document specifies standard definitions for digital video advertising metrics.

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Whether you're harvesting leads or making direct sales, experience-based tactics are needed to woo customers and earn their business.

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The key to success in today’s digital, multi-channel shopping world is a bold, new mindset.

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It’s not like you haven’t heard it before – put your URL on print ads and drive visitors to your website.

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Digitally Savvy* consumers are 56% more likely than average to own or lease a luxury vehicle, 175% more likely to have spent $500 or more on men’s or women’s business clothing in the past year, and 49% more likely to own a second home, according to (p

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"These guidelines respond to the very real market need of simplification and standardization that will continue to propel the explosive growth of online digital video," said Mike Hurt

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Accenture talked to 100 individuals, and found that 66 of them believed new platforms or ways of delivering content will be the largest drivers of revenue growth over the next five years.

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