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Links 1 through 10 of 813 Chelsea Bakewell's Bookmarks

The recession may have ended, but most marketers continued to embrace austerity—doing only minimal work to keep their websites current and functional. This year, experts said, the thaw is over as marketers move to make big changes to their sites

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-Customers own the conversations that they start, and they are free to start whatever conversations they want. It's a free world, eh?

-Brands (including their employees, representatives, and paid advocates) own whatever response -including no response - they see fit to offer to a customer-initiated post or ongoing conversation. That same "free world" works both ways: After all, as U.S. presidential candidate Mitt Romney put it "Corporations are people too, my friend."

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Companies are focusing their rewards programs online because that's where their customers are. "People are online spending, so tying rewards to places like Amazon.com and Zynga and enabling them to use reward points by clicking a button makes it much easier," says Elizabeth Crosta, VP of public affairs at American Express Co. "Ultimately for us, the more people redeem, the more customer loyalty we create."


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Recently, online properties like Hulu, MSN and Flixster have been caught using a tougher version of the common cookie. These “supercookies” (aka “Flash cookies” and “zombie cookies”) serve the same purpose as regular cookies by tracking user preferences and browsing histories. Unlike their popular cousins, however, this breed is difficult to detect and subsequently remove. These cookies secretly collect user data beyond the limitations of common industry practice, and thus raise serious privacy concerns

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If Google chooses to weight its own content greater than that of its now social competitors, it crosses the line and becomes what it set out to avoid becoming: Evil. Prioritizing Google activity in search results would, by definition, make Google a more important social network than others. This would inevitably drive more activity on Google .

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The current targeting options within LinkedIn are robust and well-suited to the audience on LinkedIn: they focus on professional affiliations, rather than personal attributes/interests/likes such as Facebook. Unlike Facebook, where you determine the targeting at the ad level, within LinkedIn, your audience targeting is established at the campaign level.

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For the second season in a row, Tumblr is sending bloggers to Fashion Week, where, with the help of some partner brands, the young writers and photographers will get to do fun things with designers, like meet them or go to their shows or eat scones at their apartments. Then they can put posts about their frolics on their blogs, making them look like they hit the big time and giving Tumblr an edge in positioning itself as the blogging platform you use if you want to post about fashion. So the bloggers win, Tumblr wins, and the brands — do they win?

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After the initial rush of delighted surprise that G didn’t suck, the second wave of journalists have arrived. This group — who mostly don’t understand G — have indicated that they see no future for Google’s new baby. Mostly, these critics don’t understand that G has a public, Twitter-like component to it.

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Forget Facebook and Twitter. When MySpace relaunches later this year under new corporate parent Specific Media and creative director Justin Timberlake, the former News Corp. social-networking site will emerge with new competitors like iTunes, Spotify and Vevo in its crosshairs

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Subject lines are a craft that often get little love in the email space. They often get the attention of your subscriber, or fail to do so, when they are unimaginative, tell too much, or don't stand out in a crowded inbox.

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