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Links 1 through 10 of 17 by Chris Hoskin tagged media

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Google predicts that online display advertising will be smarter and sexier by 2015.  Barry Salzman, Google’s Managing Director, Media and Platforms, Americas educated the Toronto Advertising Week crowd today on the topic of "The Future of Display Ads: 7 Predictions for 2015."

In case you missed the presentation online, this link summarises Google's predictions and how they will leverage their real-time, video, mobile and social media technologies to impact the display advertising market and make it smarter and sexier by 2015.

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This is a great video exploring mediated culture, and in particular Youtube. Wesch presented it at the Library of Congress, in June 23rd 2008, but I only discovered it today. It resurfaced on the wearesocial blog. You can keep up to date with his work, and his students work at http://mediatedcultures.net.

If you are Youtube-aphobe, or plainly just don't get it (or so) its really worth watching. "We live in interesting times" aint the half of it.

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Refine your online advertising with Google Ad Planner, a free media planning tool that can help you:
Identify websites your target customers are likely to visit
Define audiences by demographics and interests.
Search for websites relevant to your target audience.
Access unique users, page views, and other data for millions of websites from over 40 countries.
Easily build media plans for yourself or your clients
Create lists of websites where you'd like to advertise.
Generate aggregated website statistics for your media plan.

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The changes in consumer behaviour brought on by the recession and the meteoric rise of social media have shaken up both clients and their agencies. For some it has been a struggle to get to grips with this new era of consumer power, while others have benefitted enormously. But all are having to reassess digital’s place in companies’ business strategies, discovers new media age editor-in-chief Michael Nutley

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This Google resource brings together the latest industry facts and insights. These have been collected from a number of third party sources covering a range of topics from macroscopic economic and media trends to how consumer behaviour and technology are changing over time.

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Recent Reports that reveal some interesting facts and figures about Twitter - The numbers also show comparisons with other social media.

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