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Links 1 through 10 of 15 by Chris Hoskin tagged Internet

Google predicts that online display advertising will be smarter and sexier by 2015.  Barry Salzman, Google’s Managing Director, Media and Platforms, Americas educated the Toronto Advertising Week crowd today on the topic of "The Future of Display Ads: 7 Predictions for 2015."

In case you missed the presentation online, this link summarises Google's predictions and how they will leverage their real-time, video, mobile and social media technologies to impact the display advertising market and make it smarter and sexier by 2015.

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An interesting piece of Microsoft Advertorial, that nevertheless highlights Microsoft Corp's product portfolio to help retailers embrace digital and interactive marketing

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This is a great video exploring mediated culture, and in particular Youtube. Wesch presented it at the Library of Congress, in June 23rd 2008, but I only discovered it today. It resurfaced on the wearesocial blog. You can keep up to date with his work, and his students work at http://mediatedcultures.net.

If you are Youtube-aphobe, or plainly just don't get it (or so) its really worth watching. "We live in interesting times" aint the half of it.

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Refine your online advertising with Google Ad Planner, a free media planning tool that can help you:
Identify websites your target customers are likely to visit
Define audiences by demographics and interests.
Search for websites relevant to your target audience.
Access unique users, page views, and other data for millions of websites from over 40 countries.
Easily build media plans for yourself or your clients
Create lists of websites where you'd like to advertise.
Generate aggregated website statistics for your media plan.

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With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties. See examples of how you can use Google Insights for Search.

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Internet World Stats is an International website that features up to date world Internet Usage, Population Statistics and Internet Market Research Data, for over 233 individual countries and world regions.

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This Google resource brings together the latest industry facts and insights. These have been collected from a number of third party sources covering a range of topics from macroscopic economic and media trends to how consumer behaviour and technology are changing over time.

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