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Links 1 through 10 of 29 by Rachel Clarke tagged strategy

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You need to know everything - or at least have a very healthy curiosity into learning new things

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Is it really a game? No, but you can still take lessons

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Rather than simply watch a movie, viewers can interact with characters on websites, experience the world in games, follow leads on Twitter, as well as participate in a vast array of other opportunities on various platforms. Additionally, transmedia will aggregate formerly fragmented audiences by uniting them in one “story world.”

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This isn't the holy grail; but rather a road-tested 'cheat sheet' for quick wins on your Facebook page. Be aware there's much more to running a brand page than implementing a handful of tactics but we hope that this presentation sparks new ideas for your own pages. We welcome feedback and suggestions.

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What are Facebook fans looking for when they "like" a brand page? According to new research from ExactTarget and CoTweet, it's pretty simple: coupons and free stuff.

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