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Links 1 through 10 of 31 by Rachel Clarke tagged social

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It’s also what you call some people’s idea that the world would work better — that we’d solve all sorts of high-concept problems (war, hunger, baldness) — if the risk-reward structure of games could be applied to tasks such as clocking into work on time, doing your taxes, emailing a co-worker a timely response, or brushing your teeth. One “gamification” expert goes so far as to say that “reality is broken”, and that only games can “fix” reality. This expert wrote a book which magnificently proves that at least one person on earth has held more conversations with psychologists than grocery baggers. Depending on my mood, I’ll shrug and go either way: half of the time, I’ll agree that reality is broken. Of course it is: why can’t I just be happy all the time? Why do I get hungry? Why do I have to keep going to the bathroom? Why won’t the girl I like just marry me already? I’ve asked her like ninety-two times.

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Research by market watcher Datamonitor reveals that 60 per cent of the world's retail banks have no plans to use social media in the future.

Analysts warn that this widespread disregard for collaborative tools means many financial institutions risk losing out to more innovative competitors.

Read more: http://www.computing.co.uk/ctg/news/2026773/banks-shunning-social-media#ixzz1HDz5GOtK
Computing - Insight for IT leaders Claim your free subscription today.

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Case law from 1924 means financial services companies can't publicly identify an individual who has an account with them - which makes responding to customer queries via quasi-public forums such as Twitter a legal minefield, according to Aden Davies, innovation technician at HSBC.

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SCVNGR, which makes a mobile game with real-world challenges, has a playdeck. It is a deck of cards listing nearly 50 different game mechanics that can be mixed and matched to create the foundation for different types of games. I’ve republished the accompanying document below, which should be interesting to anybody trying to inject a gaming dimension into their products.

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Whatever industry you’re in, in the end, everything is about status. And since what constitutes status in consumer societies is fragmenting rapidly, here’s a (modest) framework to help you start exploring new status symbols and stories with your customers.

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