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Links 1 through 10 of 16 by Rachel Clarke tagged roi

Some great comments and value and sales funnel

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Social media was never the answer, it was always part of something else. Now it's cost of business

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Tie your social to your business metrics

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A 3:1 ROI for social media, claims one study.

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a rant about social media, what is and isn't viral and the ROI

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t a more practical level I use a handy guide as a starting point to construct a business case for investing in social media. There are both tangible and intangible benefits. Intangibles are recorded under a column of Brand Awareness, Reputation and Customer Loyalty. Tangibles are recorded under a column label of Direct Revenue & Lower Operational Expense. Rows are labelled;

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ften, our industry can appear complicated, and yearns for simplicity. One such technique to glean simplicity is to develop frameworks which the corporate social strategist can then apply to achieve their business goals. I’ve been working on this “ROI Pyramid” framework for a few months now, and am ready to share

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At the Mobile Social Communications conference yesterday, Wion shared that McDonald’s was able to increase foot traffic to stores by 33% in one day with a little Foursquare (Foursquare) ingenuity. McDonald’s total cost for the successful campaign was a measly $1,000.

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Porter Gale, Virgin’s vice president, marketing, said that using Twitter the offer sold out in three hours. In the process it also added 12,000 followers – leaping to 76,531 – and helped Virgin America record its fifth-highest sales day in its history.

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