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Links 1 through 10 of 29 by Sarah Booker tagged seo

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Not all newspapers have a CMS that allows for headline variation, adjusting URLs etc., but it is worth considering different ways to make sure a story can be found online.

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Useful information about how social media works for businesses without the scaremongering

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Original stories, fresh stories, clusters of stories to generate interest, are all important. The importance of images, links and alt text is highlighted here.

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It's important to understand what people are looking for and how they find you. These tools may not give a great deal of incite into the workings of the human mind, but are helpful when it comes to spotting and comparing trends

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A look at what drives people to particular news sites as well as further discussion about social engagement. An analysis of Raju Narisetti's comments at BBC Social Media Summit

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There is a great deal of pressure to get the SEO right and increase traffic to websites. A simple headline with useful key words does help, but as this post by Dominic Litten points out there is more to it than a "boring" headline. There are ways to keep the wit in a story if you have good site architecture, a good sitemap, internal links etc.

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