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Links 1 through 10 of 22 by Joe Germuska tagged marketing

"How customer unfriendly can you get? You sell us something that enables us to create what we want, and now you say you get to control what we create? You won’t let us take photos or videos of what we create? Does Crayola get to tell us we can’t post photos of the inappropriate messages I write with their crayons, because it might hurt their image among their target audience of 3-9 year olds and cretinous participants in political debates?"

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'What's in it for the UMG labels? A lot, actually. Not only does Universal suddenly get access to a plethora of talented indie artists to add to its catalogues, it can have a preexisting relationship with many of them if both parties want to take a musician's career to another level. "It's all about A&R," Price said. "Universal's about trying to identify artists that they think will be successful. It allows them to identify what's famous without a traditional A&R scout team—there's a preexisting relationship that can be built upon."'

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"Worried beer coaster fans are asking themselves what the future holds. Over the decades, a whole scene has built up around the cardboard coasters. Some collectors travel to buy, exchange and admire at swap meets. Others flaunt their collections on the Internet."

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'KFC has sent off a letter to the nation's mayors, offering to patch their potholes for free. Well, the company will leave behind a stenciled brand on the patch informing people the road has been "Re-Freshed by KFC."'

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'"Research suggested that the communication center in women's brains was more developed, leading [the advertising agency's president] to infer that women could process ads with more complexity and more pieces of information." She also concluded that because the hippocampus, the brain's memory and emotional center, is proportionally larger in women, they "would look for characters they could empathize with." But most appealing for the advertisers was a piece of research suggesting that the decision-making area of the brain, which is larger in women, is also somehow related to feelings of guilt. Instead of selling the idea that their products are "guilt-free," the agency, ostensibly, claim to have created a campaign that avoids triggering guilt, instead reminding women that they're making a healthy choice when they eat, say, Baked Lays.'

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"A man in a suit must have said, "How can we sell more boxed onion strings?" And so the dependence on canned cream of mushroom soup was born. The familiar murky-colored sludge contains a mushroom fleck or two. Dare we suggest a replacement in green bean casserole? Oh, how the onion strings would throw a fit! And let's be honest, dinner guests might too. (Well done, boxed onion string moguls. We are hooked.) "

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"The basic idea of this site is that a brand exists entirely in people's heads. Therefore, whatever it is they say a brand is, is what it is."

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No. 10

100 food products photographically compared between what's yummily shown on the package and what you actually get. (via Quipsologies)

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"Nothing about the game was branded McDonald’s, and the game’s Web sites — mysterious and hip, like “Lost” mixed with “The Blair Witch Project”— were a far cry from the golden arches."

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