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Links 1 through 3 of 3 by Gregory Cole tagged Mark_Hurd

The move would be an about-face for the company, which combined the printer and PC units before in 2005 when then-CEO Carly Fiorina was looking to boost the company's struggling PC business. The company's printer business was so successful that some were calling for the company to spinoff the division.

However, just five months after Hurd took over the HP helm after Fiorina's ouster by the board in 2005, he split them up again and appointed Bradley, former chief executive of PalmOne, as new leader of its personal systems group.

Last month, HP posted a 19 percent drop in profit for the third quarter of 2009, its third straight quarter of falling profit. For the quarter ended July 31, PCs accounted for $386 million in earnings, or 12 percent of HP's profits, while the printer business generated $960 million in earnings, or 30 percent of the company's profits.

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Mr. Hurd's move would be a turnabout. H-P melded its printer and PC divisions once before, in 2005, when then-CEO Carly Fiorina was struggling to boost a barely-profitable PC division.
Ms. Fiorina folded the PC unit into the healthy printer business in hopes that Mr. Joshi, who was well-regarded within the company for sustaining growth in printers, could make the PC operations more efficient.

H-P's board fired Ms. Fiorina that same year. After Mr. Hurd took over, he separated the two divisions and hired Mr. Bradley to take over the PC business.

Over the following years, Mr. Bradley slashed costs and made H-P's PC supply chain more efficient, especially in the fast-growing market for consumer notebook PCs. Meanwhile, Mr. Joshi's printer division hasn't kept pace with H-P's growth. While the printer business remains H-P's most profitable division, efforts to boost sales with large-scale commercial printers and consumer photo printers haven't substantially increased the division's reven

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The move by Hurd would mark a turnaround. In early 2005, HP's printer division was so successful that some analysts called on then-CEO Carly Fiorina to spin it off as a separate company. She, however, combined it with HP's struggling PC division. Later in the year, after HP's board ousted Fiorina and hired Hurd as her replacement, the new CEO reversed that decision and split printing and PCs into separate divisions.

Hurd, who completed his fourth year as HP CEO in April, has spent his tenure cutting operating costs in a bid to bolster profit. In September 2008, HP said it would cut about 24,600 jobs, or nearly 7.5% of its total work force, over the next three years as part of a restructuring program the company is going to implement while integrating the business of Electronic Data Systems that it acquired last year.
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Hurd going with Fiorina's plan?

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