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"Custom magazine publisher Seven, which produces Virgin’s iPad-only title Project, has responded, revealing it’s developing an iPad campaign analytics package for media agencies and their clients, offering details including ad dwell time."
This link recently saved by cybersoc on January 13, 2011
"Consumers still want a clear brand promise and offerings they value. What has changed is when—at what touch points—they are most open to influence, and how you can interact with them at those points. In the past, marketing strategies that put the lion’s share of resources into building brand awareness and then opening wallets at the point of purchase worked pretty well. But touch points have changed in both number and nature, requiring a major adjustment to realign marketers’ strategy and budgets with where consumers are actually spending their time."
This link recently saved by cybersoc on November 08, 2010
"In a recent study Beyond paid media: Marketing’s New Vocabulary, McKinsey has added Sold and Hijacked to the traditional Paid, Owned, Earned media strategic framework. In the article in McKinsey Quarterly they argue that whilst paid, owned and earned media provide a valid way of understanding the current landscape, particularly in the context of the rise of social media, this methodology still misses some of the key opportunities for brands and businesses.
It is no longer a case of “you get what you pay for”, instead the complex landscape requires a sophisticated approach to all of the assets at a strategic marketer’s disposal."
This link recently saved by cybersoc on September 13, 2010